DC Comics is the often characterized as a stuffy company unwilling to take risks and that makes comic books that cater to middle conservative America and white male readers afraid of changes. Marvel has long been seen as the leader and most profitable of the two companies in the comic book industry. DC has often been described as the Pepsi to Marvel’s coke. This description of DC Comics is wrong.
Although DC Comics owns a lot of cardboard characters whose name could be exchanged for one another – for decades, there were practically no differences between Hal Jordan, Ray Palmer, Barry Allen or Carter Hall, DC Comics has always been ready to risk everything and attempt change that affected its entire business to the extent that these experimentations have left their imprint on the company’s DNA and are part of its character today. DC Comics only looked stuffy because it has had an uninterrupted history since the 1930s where in those days, America was white, middle class and conservative. DC Comics has often being a victim of its own head-start in the comic book world, with so much at stake that forces within the company have regularly opposed change, only to lead the way when their backs was against the wall. DC Comics is not a stuffy old conservative company that writes comic books for white middle class Americans. DC Comics is a record of American culture in the 20th and 21st centuries.
DC Comics’ 52 is not the first time the company has attempted to publish so many comics at the same time that the market could not bear the pressure. DC Comics did the same in 1978 through what is known as the DC Implosion. DC Comics invited creators from all over, including Marvel Comics, and asked them to create the new DC Comics. In the 1960s, with the return of the super hero, DC Comics thought it had found a sure footing amidst continuing diminishing sales of comic books throughout North America. Instead, within a few years, Marvel had copied the DC Comics’ formula and improved on it. Super heroes were no longer stuffy interchangeable gentlemen; they were filled with motivations, angst and failures. By the time DC Comics got around to adding such dimensions to its characters, it felt like they were just copying Marvel badly. No one today cares about the Wonder Woman dressed in white that had no powers, or the Teen Titans without secret identities that did all but smoke weed.
Yet, DC Comics always allowed comic book creators to experiment and create characters and universes that would much later save the company from insolvency. Swamp Thing was an experiment at horror comics. He was created at the same time as Man Thing for Marvel Comics by creators who were roommates at the time. Swamp Thing at DC Comics flourished and became the backbone of the publisher’s adult line of comic books two decades later. Man Thing is still a pile of trash without a mind.
One of the most important changes to DC Comics has been the 1984 Crisis of the Infinite Earths crossovers which altered forever the fabric of the publisher both inside and outside of comic books. In hindsight, the motives for the Crisis mini-series are ludicrous; a few characters appeared in a dimension they were not supposed to appear into and two universes with concurrent versions of Superman, Batman, Wonder Woman, Green Lantern and Flash existed and could potentially confuse one or two readers. Yet DC Comics decided to merge several parallel universes into one but did it through a narrative that changed the company and how it made comics. It also paved the way for new creators to burst in and start the reinterpretation of comic book classics for a new generation. This is a practice that continues to this day where every generation looks at an established character and tries to update them from scratch or to find the true essence of their subject. Marvel does not function this way at all. Although reinvention and experimentation exist, much of their history is not up for grabs or to be dismissed.
This apparent strength of DC Comics to allow itself to be reinvented has led to excesses in the 2000s. Whereas it a few smaller reboots have occurred since the 1984 Crisis, in the 2000s, it was one crisis after the other, that tried to explain the DC Comics universe to readers and clean up house. The focus on re-engaging the reader and cleaning up its past is so ingrained in DC Comics’ genes that it’s the best way to characterizes what this company is about. Often, it makes DC Comics look like a kid that can’t stop picking up a scab that’s about to heal and did not need picking in the first place.
With the 52 experiment, DC Comics has again picked its scabs and is trying to redefine itself in a market that is changing. Instead of just launching new comics, DC Comics is doing what it does best. Reinvent itself and start everything fresh again, whether the comic book reader is willing to follow or not.
Hervé St-Louis, October 1, 2011
Mar 21, 2019 - 14:21
What is this? A FREAK-OUT?!
Mar 20, 2019 - 5:30
FINALLY, some clarity
Mar 20, 2019 - 5:27
Re-introducing the Joker's Daughter
Mar 15, 2019 - 9:22
DC gives Marvel a spin
Mar 13, 2019 - 5:16
The secret origin of Superboy
Mar 13, 2019 - 5:13
Have the monsters won?
Mar 13, 2019 - 5:09
Jason and Batman, together again
Mar 6, 2019 - 21:47
Ozymandias and Johnny Thunder are dialectical foils and the analogues. One smart, one dumb. Oh and the rest of this comic is great!
Mar 6, 2019 - 9:30
Harley gets bugged
Mar 6, 2019 - 9:26
A Green Lantern by any other name...
Mar 2, 2019 - 16:14
Raven faces an alternate version of herself.
Mar 2, 2019 - 16:13
Zan and Jayna are back in their own ongoing series.
Mar 2, 2019 - 16:12
The Female Furies battle sexism on Apokolips, and the results are hilarious.
Mar 2, 2019 - 16:11
Robin hunts for Superboy on a prison planet.
Mar 2, 2019 - 16:09
Green Arrow and Count Vertigo fight over the death of Roy Harper.
Mar 2, 2019 - 16:08
The Martian Manhunter teams with Lex Luthor.
Mar 2, 2019 - 16:06
Who is on the Squad and who is fighting against it? The situation is complicated in both the Katana and Suicide Squad Black stories.
Mar 2, 2019 - 16:04
Wonder Girl has a visit with Zeus.
Mar 1, 2019 - 15:10
What if John Ford told a super-hero story?
Feb 28, 2019 - 14:49
When worlds collide...
Feb 27, 2019 - 8:38
Finally warming up to this retelling
Feb 27, 2019 - 8:27
A placeholder issue
Feb 27, 2019 - 8:21
Rehashing a 40-year-old story
Feb 27, 2019 - 8:19
Another dead Robin?
Feb 27, 2019 - 8:15
the mystery continues...
Feb 27, 2019 - 8:11
A little early for world building
Feb 24, 2019 - 19:19
Secrets of the Source Wall.
Feb 24, 2019 - 19:17
Robin vs Red Hood, and Djinn has secrets.
Feb 22, 2019 - 8:12
The Freedom Fighters battle the Nazis.
Feb 22, 2019 - 8:09
Hawkgirl and Hawkwoman fight over New Thanagar.
Feb 22, 2019 - 8:02
Operating individually, the former Terrifics face challenges of their own.
Feb 22, 2019 - 8:01
Darkseid's true goals revealed.
Feb 22, 2019 - 7:59
Tim Hunter goes to the library.
Feb 22, 2019 - 7:45
Naomi makes her debut. Is she is a hero, or just an average person in an average town?
Feb 20, 2019 - 8:19
Bronze Age ridiculousness
Feb 20, 2019 - 8:15
Another unsatisfying chapter
Feb 20, 2019 - 8:12
Feb 13, 2019 - 11:18
The Nanite King...
Feb 13, 2019 - 11:14
What Superboy did on his summer vacation