Advertising in comic books has changed a lot and grown with comic books. There are a few important pages in any comic books with space for advertisers. There’s the back of the front cover, the back cover and the front of the back cover and finally a multitude of interior pages. The most important page has to be the actual back of the comic book. Even in older comics, these pages had important advertisers. They were usually large corporations with an interest in the comic book demographics. Both the inside of the front and the back cover usually featured similar large advertisers, but often the space was reserved for the publishers and other advertisers related to comic books.
The real fun, of course was inside the actual comic book where publishers generated plenty of schemes to fit as many ads as possible. Although some advertisers would have full page ads in the 1970s, like Hostess, most would run ads in either the classifieds or the smaller pages with small boxes. For decades, it seems, one could see ads about how to grow one’s muscles, like the super heroes on the comics being read or how to grow an entire family of shrimps in a small bowl. These ads were so popular that over time they have amassed a cult following of their own.
In the 1990s, the ads became a little more intricate. First smaller publishers such as Image Comics would frequently do cross promotions with other comic book publishers such as Dark Horse Comics, for example, filling the higher grade ads found on the back cover, the inside cover, and the inside back cover. Although they had always been around, there were also more campaign by large advertisers, such as the Milk board that advertised dairy products or producers or running shoes and backpacks. Video game advertisers which had always been around, also stopped using comic book art to represent their products, like Atari of the 1980s and instead showed the full graphics of their newly better looking video games. Action figure advertisers did the same thing, letting four-colour pictures of their products speak for themselves, instead of relying on artwork provided by comic book artists.
One important development in the usage of advertising pages within comic s had been the complete elimination of the classifieds type of pages in favour for ones where the minimum size is half a page. The inside cover and inside back cover are now used by publishers to present supplemental information on comic books or house advertisements instead. If the market of comic book advertisers had not dried up, would they publishers use these pages for internal purposes? This is a trend that really started with smaller publishers who just didn’t have the same reach to attract advertisers and thus had to fill in the space with something.
Perhaps the lack of smaller advertising formats and therefore, more affordable formats for smaller advertisers should be a signal to comic book publishers than making ad placement possible in their publications should be a priority as opposed to focusing so much on house ads. There has to be a market for affordable advertising in comic books.
October 28, 2022 - 12:14
Guillermo Del Toro's 'Cabinet of Curiosities' is perfect Halloween viewing.
August 24, 2022 - 15:20
Neil Gaiman's 'The Sandman' is an assured adaptation and deserves all the praise it gets.
January 7, 2021 - 10:41
As of January 6, 2021, there are two infamous people named Babbitt in American culture.
August 7, 2020 - 21:33
No doubt, it’s a great song. But, beyond that, there’s something special about it that, in my view, sets it apart from the others.
June 22, 2015 - 07:17
This is a short text that I use as a case study when I teach my students about writing research papers related to information and communication technologies. The Palm Pre's story is just too good not to be used as teaching material.
April 17, 2015 - 22:29
Missed Call: The Bin’s weekly roundup of the things you might have missed, this week in baseball. This week: Matt Harvey, or, The Dark Knight vs. The Dark Knight.
April 10, 2015 - 18:33
Here's the Bin’s weekly roundup of the things you might have missed this week in baseball. This week: the season begins.
September 8, 2014 - 09:46
The lead monk nodded with nonchalance
July 31, 2014 - 01:39
The roller coaster is not about the perturbations of life but a social activity
July 12, 2014 - 06:10
Write good sales introductory sales pitches
June 27, 2014 - 15:09
Muse is the singer on Touch You There but the song is not intended to promote his voice
September 20, 2013 - 08:31
After 12 hours, my iPad still hasn't charged fully
June 20, 2013 - 18:38
Discussing copyright law and finding musical inspiration in comic books
April 19, 2013 - 10:43
An annual event plus a movie highlight one of the greatest stories ever told.
December 18, 2012 - 11:11
Words fail, but the discussion still continues.
November 21, 2012 - 10:47
@theturner @turner4yyc run an effective campaign - odd for a fourth-rate party
November 20, 2012 - 00:18
Don't know who to vote for in #yyccentre
November 4, 2012 - 20:48
The new blacklight @Kobo Glo ereader is pretty great.
October 16, 2012 - 11:48
Microsoft announces the price points for their @Surface tablet.
October 16, 2012 - 11:35
Personal views of the Open webOS hackathon
September 22, 2012 - 14:46
On the day the newest Apple handset launched,someone decided that queuing up wasn't for them.
September 18, 2012 - 12:04
@kobo briefly explains how they have an eReader for everyone.
July 20, 2012 - 19:45
Dark Knight rises advertisements and costumes are removed from the public eye
July 20, 2012 - 14:08
The shooting at a Colorado movie theater serves to remind us what a precious thing our young people are.
May 15, 2012 - 16:31
That Max Payne 3 trailer song that's been stuck in your head for days finally drops
April 18, 2012 - 17:34
Only a white person should hold public office and have a job
April 12, 2012 - 10:40
Windows paintings are part of Calgary's home-grown culture
March 25, 2012 - 11:55
The NDP, by electing Thomas Mulcair has given Harper his left-wing doppelganger
February 12, 2012 - 13:37
Their resemblance is eerie
January 17, 2012 - 16:51
Wikipedia plan 24 hour protest
November 20, 2011 - 13:05
Manufacturers and retailers need to rethink their approach to French on their products’ packaging
August 16, 2011 - 03:43
What you should know about the Tea Party
August 15, 2011 - 05:01
I couldn't stand idly by any longer
July 25, 2011 - 10:17
The Doctor is in with new trailers
June 30, 2011 - 11:50
The best pop-culture offerings of 2011's first half
June 21, 2011 - 15:40
The first completely buttonless mobile phone has arrived on the market
May 11, 2011 - 17:22
Recorded and mixed in Dave’s garage-produced by Butch Vig-single “Walk” in Thor movie. ‘Nuff said.
May 10, 2011 - 01:09
Some reviewers can focus more on expressing disenchantment with HP’s smartphone strategy rather than focusing on reviewing the unit sent
May 3, 2011 - 07:24
The far right and the far left won the federal Canadian election. Time for smart and bright Canadians to leave Canada
April 27, 2011 - 18:42
Alison Mosshart and Jamie Hince are back as The Kills and the music world is better for it.