Today Turn 10 Studios released the launch trailer for the next game in the Forza franchise: Forza Horizon. The trailer also confirms the release of the Forza Horizon demo being available on October 9th while the full game will be out on October 23rd. Players who download the demo and then purchase the full retail game will receive a specially designed custom 2013 SRT Viper GTS. This car will only be available to those who play through the demo.
You can also check out the video on their YouTube page.