Well, it seems that I've been served. In a recent article I wrote about digital distribution being a necessary move if comic book publishers want to keep readers while gas prices continue to rise, I claimed that because of the rising cost of gas, comic book readers would begin purchasing fewer comics in stores and more through digital distribution services, like Marvel Comics' Marvel Digital Unlimited. I found out that some of our readers disagreed with that point of view, believing that, no matter what, consumers will still want to have the physical comic book. As it turns out, those readers were quite right.

Penny Arcade comic books

During a recent interview between myself and creative duo Jeff Moss and Dan Simon, the creators of No Reason Comics , it was explained to me that, despite the growing digital community, print will remain the staple format of comic book distribution for years to come, specifically because people want to have the physical object in their hands. No matter what that object may be, whether it is a comic book, DVD or even a print collection of one's favourite Web comic, people prefer to have something tangible that they can hold in their hands, turn over, flip through and, most importantly, feel.

“ Digital distribution is definitely a new way for people to get comics, and music and movies, and all that, but eventually, you're going to want that hardback cover,” said Moss. “You're going to get tired of watching Rambo on a screen this big (holds fingers and thumbs to form a small screen) because you can't get it any bigger without it getting all grainy, and you're going to go buy the DVD, or rent the DVD.”

As Simon explained it, because of greater access to the content, there are simply more people that want to get there hands on the physical version of that content. Simply having access to the content is not good enough. Recalling the beginning of his career, working in jobs that surrounded the Internet, Simon said that everybody expected that, thanks to PDF documents and the ability to send and receive documents via email, this would be the end of the paper trail. Instead though, he says he expects that he produces more paperwork now than eight years ago. “I think what the Internet does is actually allow more people to get more things out there,” he said. “ And everyone loves having the thing, the thing in your hands. They want that piece of paper. So, with music, with film, with comics, digital distribution is a method of communication, but as far as getting a product out there, there's always going to be a material thing.”

If this is the case, what does this mean for the future of print comics? According to Moss, print runs will get larger in size, publishers will fall back on things like variant covers and, much to the chagrin of collectors like Ken I'm sure, will be making less

Marvel Digital Unlimited homepage

collectible products and just more products in general. “They're going to move away from that,” said Moss. “They're going to move away from that because of the success of things like Iron Man and The (Incredible) Hulk , video games, that kind of thing, because more people are reading comics now.”

So it seems our readers have got me dead to rights as far as print distribution sticking around for some time to come. However, for those of you who don't mind living without the physical object, aren't worried about collecting the comics you want to read or just can't pull together the gas money to make that trip to the comic shop, it looks like digital distribution will still be coming, but not necessarily in such a big way.

I suggest checking out the Web comics portion of the interview, below, to see everything Moss and Simon had to say about digital distribution and other Web comic related topics. You can also watch the portion of the interview where we discuss No Reason Comics here . The full interview, uncut and unedited, will be available for viewing on the site later this week.