Upper Deck Action Figures By The Editor Oct 27, 2007 - 23:58:33 PM

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Upper Deck is bound to score points among collectors next week when the popular sports collectibles company goes live with their release of four All-Star Vinyl figures portraying the likeness of Reggie Bush of the New Orleans Saints.  Bush headlines the new 2007 Upper Deck football action figures, with LaDainian Tomlinson, Brian Urlacher and Peyton Manning to follow.  The new line up of football heroes will be the focal point of a targeted advertising campaign in Pro Football Weekly.  The ad campaign was photographed on the field in the historic Los Angeles Coliseum, where Bush starred with the University of Southern California Trojans.

Bush’s vinyl figures will be available to collectors and fans alike in a black on black edition uniform (numbered to 1000), a black on gold version (numbered to 500), a white on gold version (number to 500) and of course, a coveted black edition (numbered to 250).  The sleek all black figures have become the most highly anticipated variants of the All-Star Vinyl line of collectibles due to its unique look and limited availability.   

The new figures are sure to be a fan favorite as the Saint’s running back and return specialist is a crowd favorite.  While being so young in his NFL career, the former USC star has been honored with a number of prestigious accolades including 2005 Mr. Hussle Award,  2005 Walter Camp Award,  2005 Doak Walker Award,  2005 Heisman Memorial Trophy Award, beating out teammate Matt Leinart, who was the current title-holder.  Additionally, the San Diego-native who proudly represented his area code of “619” on his anti-glare tape ran his way to the AP Sportsman of the Year Award in 2005.  

“Because of his college accomplishments and his crazy highlights as a pro Reggie Bush has established himself as the player to watch,” said Upper Deck Dave Sanders, Brand Manager for the All-Star Vinyl Line.  “Reggie’s All-Star Vinyl figures show his intense stare with an aggressive Heisman-like stance.  This, combined with his likeability as a player, will make this a highly sought-after figure.”

The new figures will run for $74.99, with the exception of the Black Edition, which is $99.99.  Eager fans will be able to scoop up a dual pack featuring a black edition and a black on black version for $150.00.  The figures will go live on www.allstarvinyl.com October 30 at 9:25am PDT for members of the All-Star Vinyl Platinum club and will be available to the public at 9:25am PDT the following day.

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