Marvel License Impacts Hasbro By Hervé St-Louis Apr 23, 2007 - 11:20:40 PM

Email this article  Printer friendly page

Hasbro's swapping of Marvel Enterprises' license for Marvel properties seem to impact the financial results of the toy maker positively. According to Hasbro President Alfred J. Verrecchia, "Our core brands and new product initiatives performed very well with revenue growth for the quarter pretty balanced between our MARVEL business and all our other Hasbro business." All major product categories were up significantly, with growth driven by shipments of the MARVEL product line and other brands.

Noteworthy is Hasbro's results in international markets. Revenues increased 21% for the quarter to $176.2 million. The results reflect shipments of the MARVEL product line, as well as growth in core brands. Net revenues of $625.3 million, an increase of $157.1 million or 34% compared to $468.2 million a year ago

Name

E-mail (Will not appear online)

Homepage

Title

Comment

Comments

© Copyright 2002-2008, Coolstreak Cartoons Inc. - All rights Reserved. All other texts, images, characters and trademarks are copyright their respective owners. Use of material in this document(including reproduction, modification, distribution, electronic transmission or republication) without prior written permission is strictly prohibited.



Top of Page