Press Releases
Ubisoft brings together toys and videogames with Battle Tag
By The Editor
June 15, 2010 - 09:27



Today live at the E3 exposition in Los Angeles, Ubisoft demonstrated a unique new brand of video game toys. The new UbiConnectTM brand brings video games and toys together to offer an immersive and innovative game experience. The brand launches in holiday 2010 with its first product, Battle TagTM a real shooter game that can be played between friends anywhere – at home or outside.

 Battle Tag combines the best of two worlds: a laser tag game and a shooter video game. Using unique real world accessories, players will be able to recharge and increase their life points. The PC will act as a Game Master, challenging players and keeping track of scores between teams. Players will also be able to download new content, create their own content and share with their friends and the Battle Tag community.

 “Today’s children grow up with video games and accept them as a part of their play time,” said Yves Guillemot, chief executive officer at Ubisoft.  “UbiConnect brings together video games and physical toys, allowing players to play the game both at and away from a video screen.”

 Battle Tag is a social, physical and fun experience that brings the interactivity of video games into real life using real world toys and accessories.  Battle Tag will launch across North America during this fiscal year.

For more information on Battle Tag, please visit:

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