Ultimatum #2
By Zak EdwardsDec 26, 2008 - 21:28
A word of warning, spoilers ahead, not that it matters.
Low expectations can work in a couple of ways. Sometimes, like with the first Pirates of the Caribbean, low expectations can be good. You aren’t expecting much so you’re pleasantly surprised. But the flip side of this is when your expectations are low and so things done poorly are emphasized, leaving an even poorer impression than it probably deserves. Last month I gave Jeph Loeb’s Ultimatum the benefit of the doubt, now I’m just going be offended.
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| Professor Xavier is trying very hard to tell you not to buy this book. With his mind! |
And this is not helped by David Finch’s pencilling which can only be described as attempts at creating masturbation material for thirteen year old boys. As soon as the panel depicting Carol Danvers, full-length, with her massive breasts and impossibly white blonde hair, I started rolling my eyes at the art just as much as the story. It’s insulting, offensive, misogynistic, and pathetic. It just adds to increasing the setbacks comic books need to get past.
1/10 Pathetic, the reading equivalent of snorting concentrated floor cleaner and feeling your brain cells slowly and painfully die.
Last Updated: Jan 7, 2012 - 7:41
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There's something Freudian here but I can't seem to know what it is.
At first i thought it was some sort of anti-red head thing, what with jean grey, scarlet witch then mary jane being killed or written out or completly altered but it really is there default response to everything. Ultimate x-men is coming to the end so total non-surprise that they are going to get slaughtered, same with the ultimates. If they can't think of something for the character then they just kill them to try and give the story more impact but its being done so often and so obviously that we're not just not caring but actually getting annoyed at the lack of thought about the whole thing. This is the ultimate universes big event and i'm tempted to save my money and just skip it. 
According to a poll posted on an X-Men forum, over 50% of respondents thought this issue was good to excellent. BLARGH.
JJJ, I have a theory about that. I noticed the same thing about a couple of prose SF series where the first book (or maybe two books) got 2 stars on Amazon, and there were dozens or even hundreds of reviews (eg "The Fifth Sorceress") and most of them were negative. But by the third book, the rating was much higher.
However, there were a lot fewer reviews. By that point, only the author's friends and the people with no taste were left - everyone who had been willing to give the series a chance to improve had followed their own advice and stopped reading it. It wasn't that the books had gotten any better - OR that it had attracted new fans. It had just run off everyone who cared about plotholes, characterization, worldbuilding, and basic grammar...
I suspect something similar, and of course this becomes part of the death spiral (not limited to comics, or even publishing) where a company doesn't want to hear negative criticism, so they ignore it, and only listen to the cheerleaders who think EVERYTHING's just WONDERFUL! and tell them to "ignore the h8ers" - as a result, they keep losing old customers and failing to attract new ones...but their cheering squad is still telling them they're doing everything right. --What to do, what to do?
This is what we built. This is what we wanted. It must have been. Because we all had the fucking choice, didn't we? It is only our money that allows commercial culture to flower. If we didn't want to live like this, we could have changed it any time, by not fucking paying for it. So lets celebrate by all going out and buying the same burger.
We keep buying it, they keep making it. We stop, they change. But they set things up in a way to keep us wanting to stay on top of things. Now, I'm the biggest hypocrite, look at my other reviews, but that would be the simple solution. Another solution, read comics not done by the big two, look at newbies eager to prove they're the best. Like Jonathan Hickman or Jeff Lemire.

