By Philip Schweier
July 20, 2012 - 06:58
Iconic Rickshaws is an innovative endeavor to awaken social responsibility by raising awareness and funds for the United Nations Millennium Development Goals. Fans can bid on the rickshaw of their choice at http://iconicrickshaws.org/the99/
THE 99 is an Islamic comic book published by Teshkeel Media Group in Kuwait City. Created by Dr. Naif Al Mutawa, it features a team of superheroes based on Islamic culture and religion. Although the series is based on Islamic concepts, it is promoted as appealing to universal virtues, and the religion of each character is not made explicit.
THE 99 and other Iconic rickshaws will appear at numerous high profile events in London, including the 2012 Cultural Olympiad, the cultural festival of the London 2012 Olympics.
Dr. Naif Al-Mutawa, founder of Teshkeel Media and creator of THE 99
Concerning the unique simultaneous launch, Dr. Naif Al-Mutawa, creator of THE 99, summed it up this way. “Not long ago, MBC and Yahoo! Maktoob were start-ups in a vast ocean of opportunity and danger. Today, MBC is the largest broadcaster in the Arab world and Yahoo! Maktoob is the largest Arab online portal. Each is a great success story of Middle East media. The fact that MBC and Yahoo! have chosen to work together to raise THE 99 to their own lofty heights speaks volumes, as does our gratitude for their confidence.”