As THE 99 continues to take the world by storm, they will be featured on rickshaws at numerous high profile events in London, including the 2012 Cultural Olympiad, the cultural festival of the London 2012 Olympics. The tour will end this September with a gala auction in association with Sotheby’s. All proceeds will be donated to charity.

Iconic Rickshaws is an innovative endeavor to awaken social responsibility by raising awareness and funds for the United Nations Millennium Development Goals. Fans can bid on the rickshaw of their choice at http://iconicrickshaws.org/the99/

THE 99 is an Islamic comic book published by Teshkeel Media Group in Kuwait City. Created by Dr. Naif Al Mutawa, it features  a team of superheroes based on Islamic culture and religion. Although the series is based on Islamic concepts, it is promoted as appealing to universal virtues, and the religion of each character is not made explicit.

THE 99 and other Iconic rickshaws will appear at numerous high profile events in London, including the 2012 Cultural Olympiad, the cultural festival of the London 2012 Olympics.

Dr. Naif Al-Mutawa, founder of Teshkeel Media and creator of THE 99

THE 99 will continue its groundbreaking ways when simultaneously launched on-air via MBC3 and online via Yahoo! Maktoob throughout the Middle East and North Africa (MENA) region. Twenty-six episodes of the animated series will be shown on consecutive nights starting the first night of Ramadan and then later rebroadcast by MBC3 on a weekly basis and on demand via the Internet through the Yahoo! Maktoob portal.

Concerning the unique simultaneous launch, Dr. Naif Al-Mutawa, creator of THE 99, summed it up this way. “Not long ago, MBC and Yahoo! Maktoob were start-ups in a vast ocean of opportunity and danger. Today, MBC is the largest broadcaster in the Arab world and Yahoo! Maktoob is the largest Arab online portal. Each is a great success story of Middle East media. The fact that MBC and Yahoo! have chosen to work together to raise THE 99 to their own lofty heights speaks volumes, as does our gratitude for their confidence.”