Hulk is a tough character to write and finding a new angle on him proves difficult. Most of the Marvel Now! First issues have read like mission statements of series instead of launching into action. Hulk is no exception to the rule. Unlike most writers Mark Waid chooses to not play on the monster side that most writers have been exploring lately. This is refreshing and a new take on old comic is never bad thing.
While Leinil Yu has some slick ultra detailed pencils the storytelling is not completely there in the talking head sequences which pretty much comprise most of the book. The action scenes are explosive and are rendered fantastically. Black and white preview pages for the series will make the reader appreciate the comic more because you can see every individual line that Yu carefully drew in. Even though the comic reads like a mission state from Bruce Banner there is some fun to be had here. Given Mark Waid's track record as of late it is worth trusting him to take you along for the ride. Even though this first issue isn't great it is bursting with potential.