IDW Publishing Buys Top Shelf
By The Editor
January 6, 2015 - 09:07
“The acquisition of Top Shelf is a milestone for IDW,” said Ted Adams, IDW CEO and publisher. “We looked a very long time for a company that would complement our own publishing line-up, and in Top Shelf we found the ideal match. The addition of Top Shelf’s library further positions IDW’s leadership role among the top powerhouses in comics.”
Top Shelf will remain a distinct imprint within IDW and co-founder Chris Staros will join the company as Editor-in-Chief, Top Shelf Productions. Top Shelf’s fans can expect the same independent editorial approach that has garnered industry-wide awards and made it an envy among its peers.
“IDW is committed to preserving and growing the Top Shelf brand, which we’ve long admired” said IDW president and COO Greg Goldstein. “Chris and his team have built a great working relationship with creators, fans, and retailers alike, and IDW will work diligently to expand Top Shelf’s publishing capabilities and market reach while further developing those relationships.”
Founded in 1997, Top Shelf Productions offers a broad library of comic books and graphic novels from dozens of the industry’s top independent creators. Following the acquisition, Top Shelf’s headquarters will remain in Marietta, GA.
“Top Shelf and IDW complement each other perfectly,” said Top Shelf Productions co-founder and publisher Chris Staros. “We both started around the same time, and when I would watch IDW over the years, as a fellow publisher, I’d see them making smart move after smart move. Now I’m extremely excited to combine their talents and resources with Top Shelf’s award-winning literary approach to comics. And believe it or not, the idea to join forces hit us both at exactly the same time. Last year, as I was about to pitch Ted and Greg this ‘crazy’ idea, they approached me to suggest the same thing! How’s that for a good omen? Together, we’re going to be able to publish some incredible work. I’m really looking forward to this.”
Terms of the acquisition were not disclosed.
Will Top Shelf retain its own brand identity?
Absolutely. It will remain a distinct imprint within the IDW family of books.
How will IDW Publishing’s new ownership role directly impact Top Shelf?
IDW’s main role will be the support and management of Top Shelf’s infrastructure --- production, sales, marketing and promotional initiatives. IDW will also provide additional funding to secure new breakout projects so that Top Shelf can direct their full attention to producing fan-favorite award-winning books.
IDW will use its 15 years of publishing experience to further enhance Top Shelf’s incredible line-up and ensure that the backlist is always available to an expanded retailer and consumer base.
What role will Chris Staros have going forward at Top Shelf?
Chris Staros will join the company as Editor-in-Chief of Top Shelf Productions and will expand his role as one of the most innovative editors, marketers and new talent scouts in the industry. Therefore, Top Shelf’s fans can expect the same independent editorial approach that has yielded first-rate books and garnered industry-wide awards.
What about the rest of The Top Shelf staff?
While Chris’ long-time friend and business partner, Brett Warnock, has decided to retire from the world of comics and explore business opportunities through his newly launched food and nature blog, the rest of the Top Shelf staff will remain in place to continue Top Shelf’s indy-focused operations: Leigh Walton as Top Shelf’s Publicist & Marketing Director; Chris Ross as Lead Designer & Digital Director; and Zac Boone as Warehouse Manager.
How does this acquisition affect Top Shelf’s independent creators?
Top Shelf publishing agreements will be honored in full, with all creator rights and deal points continuing as they are currently written. IDW will also be able to ensure that Top Shelf’s extensive catalog stays in print, and all creators receive royalties on the solid schedule IDW is known for.
How will this transition affect retailers?
We anticipate a very smooth transition, as both IDW and Top Shelf use Diamond Comic Distributors and Diamond Book Distributors as their exclusive distribution partners for both the comic book specialty market and book market. The entire Top Shelf inventory is already being warehoused by Diamond in the same location as the IDW inventory.
How did the transaction come about?
IDW has been interested in pursuing an acquisition(s) for some time and earlier in 2014 retained industry veteran Bill Schanes (former VP of purchasing for Diamond) as a consultant to thoroughly investigate acquisition opportunities. Top Shelf, as it turned out, was by far the best of these and Bill facilitated the “matchmaking” early on. Once the companies got to know each other better, the rest was, as they say, history.
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