Sony Releases Hannah Montana PSP Pack

Sony Computer Entertainment America (SCEA) announced the release of a brand new PSP Entertainment Pack today, designed specially for young girls, or “tween” girls, as they are known as in marketing terms. The new Limited Edition Hannah Montana PSP Entertainment Pack, originally unveiled at E3 2009, is available now.

“The gaming world has traditionally been a male domain, but today we’re seeing more and more female gamers, particularly on portable devices,” says John Koller, SCEA’s Director of Hardware Marketing. “While SCEA has a broad range of PSP owners from under 12 to over 45 years old, we saw a tremendous opportunity for us to connect with the female and ‘tween’ demographic and create a PSP system that girls will love. The new Limited Edition Hannah Montana PSP Entertainment Pack plays a central role in SCEA’s larger ‘Girlz Play Too’ initiative and we’re committed to bringing a steady stream of female-friendly content to consumers.”

The Limited Edition Hannah Montana PSP Entertainment Pack includes one “Lilac” coloured PSP-3000 system, a copy of Disney Interactive’s Hannah Montana: Rock Out The Show video game, three Hannah Montana episodes on UMD (Universal Media Disc), a 2GB Memory Stick PRO Duo, and fashionable vinyl stickers for customizing the PSP.

The Limited Edition Hannah Montana PSP Entertainment Pack is available now for $199 USD/CAD.