As I had reported last week, I had suspected Warner Brothers of being
behind a diversion campaign, mass-replicating a fan-made The Dark Knight Rises trailer on
YouTube to obscure the bootlegs of the actual teaser trailer that they
were scrambling to bar from the web. So, I dug a little deeper, and what
my "Detective" work produced is nothing short of puzzling.
The fan-made trailer that inundated YouTube as WB forced the streaming
video site to take down bootlegs its users had posted may have
originally been made as early as February, 2011, as commissioned by
Bryan Rivelli, a name I was in no way familiar with. I started looking
for anything connecting Rivelli and WB, and it wasn't long before I
uncovered the link. Bryan Rivelli was an amateur
screen-writer/film-maker in 2009 who had submitted a treatment to Warner
Bros. for a little film called (DUN DUN DUN!!!) Man of Steel. And so
the plot thickens. Comicbook.com has even implicated a subliminal ad for
Man of Steel within the TDKR teaser poster. As far as I can tell, Rivelli is not actually attached to the MoS production in any capacity. So, what could his role be, if any? What does it all mean?
It means, simply, Chris Nolan and company's methods and motives remain
as inscrutable and enigmatic as ever. Call them the illuminati of
Hollywood. There are some strange things afoot when it comes to TDKR. However, I'd be remiss if I didn't admit that this could all be some very odd coincidence.
Then again, what's a better hype machine than conspiracy? Both TDKR and
MoS crews have been obstinately tight-lipped in regards to their
respective projects and with great effect, peaking unprecedented
interest and fueling that ever-grinding rumor mill. After mishandling
press releases for films like Green Lantern, where we felt we already
knew everything that movie had in store for us going into a screening,
perhaps WB has learned a few things about marketing, mystery breeding
the most adamant curiosity and enthusiasm.