Sony
Computer Entertainment America (SCEA) announced a new insider
information service for Playstation 3 users today. Launching
tomorrow, Qore: Presented by Playstation Network is a highly
interactive, monthly original program covering the world of
Playstation, and it is only available through the Playstation Store
for Playstation 3. Qore will feature exclusive multimedia news,
developer interviews, in-depth game previews, and behind-the-scenes
looks at Playstation titles.
Qore
will be delivered in high-definition and allow users to customize
their own experience using their SIXAXIS or DualShock 3 controllers.
As Sony puts it, gamers will act as the “directors” of the
content, changing how they access and control the way they view Qore
content, utilizing mulltiple windows, picture-in-picture and other
features. Qore subscribers will also get special access to game
demos, betas, add-ons and other downloadable and game-related
content.
"
Original
content, community-related services and innovative products are a
major focus for the PLAYSTATION Network this year and we are pleased
to introduce
Qore exclusively for our customers,” said Peter
Dille, senior vice president of Marketing and PLAYSTATION Network,
SCEA. “
Qore is the first step in providing original content
dedicated to the PLAYSTATION community and evolving the network into
a place where our customers can gather, share and discover new forms
of entertainment.”
There
are a couple of catches however, as Qore “episodes” will not be
free. A subscription to Qore will run you $24.99 USD/CAD a year,
though the first “episode” will be available for an introductory
price of $2.99 USD/CAD. Annual subscribers will receive thirteen
episodes of Qore. In addition, availablefor a limited time only,
annual subscribers will also receive the Playstation Network game
Calling All Cars
for free.
The service will also be used as a venue for advertisers, sending
users rich media advertising, including various interactive ads,
video trailers, active ad pages and contextual branding. All this
begs the question, if you're paying for a service that promotes media
for you to purchase (essentially advertising to you), why are they
adding on more advertisements?
The first episode of
Qore: Presented by Playstation Network will be launching tomorrow,
June 5th and will include in-depth, exclusive and
never-before released content for upcoming Playstation titles like
SOCOM: U.S. Navy Seals Confrontation,
Star Wars: The Force
Unleashed,
Secret Agent Clank,
Soul Calibur 4 and
Afro Samurai, plus Blu-ray Disc trailers, exclusive themes and
more.
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