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Last Updated: Oct 28, 2009 - 7:17:16 AM




WestJet's Bad Customer Service
By Hervé St-Louis
Oct 21, 2009 - 8:46:16 AM

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Companies like Westjet built their reputation and their sales on “good customer service” and are proud to share stories about how they “helped” many customers and so on. Yet when one of their employees treats a customer badly, it’s never Westjet that did it. It’s the employee. Why does Westjet accepts and claims the credits when it makes them look good and rejects the blame when it makes them look bad?

WestJet-Logo.jpg


I tried to change a reservation for a flight for Calgary to Montreal, and it took as much time to get the issue resolved with Westjet’s call centre than it the flight would have taken me. I spent close to four hours on the phone with Westjet. The first operator I spoke to said I could use Westjet’s Website to fix my reservation. The problem is that it needs you to enter a user account. I tried to email myself the information to my email address, but that widget on Westjet’s Website was broken. So unless you have a profile with Westjet and can remember that password, you have to use the call centre to make changes.

I first tried the French call center. In the past I’ve waited over an hour for French service because Westjet think French-speaking customers don’t book flights after regular business hours. So service in French is severely curtailed. French service at Westjet is generally horrible. It took years for Westjet to amend its Website properly for French-speaking users. Not all the functionalities worked like in the English site. It’s hard to explain, but as a customer using the French Website in the past, it was always painful and badly written, of course. Every time I go to Westjet’s Website, I have something in the back on my mind telling me that I can’t trust the information on the French Website and that I need to verify everything in the English version.

Speaking of French, Westjet apparently is not under the Official Language Act of Canada and therefore does not have to offer French Canadian travelers the same service in French it offers to other Canadians, in English. They do try but some attendants to flights from and to Montreal often can’t even understand when you ask them for water in French. Once a passenger, sitting next to me had tell the flight attendant what “water” in French meant. I have family members that use Westjet but don't speak English. They are French speakers only which is legal in Canada. I always cringe when they board a Westjet flight because I know they may not get proper service. As a company that operates throughout Canada, Westjet should adhere to the Official Language Act of Canada. Unfortunately that will never happen with Stephen Harper and his conservatives in power.

When boarding a flight, Westjet will often use a recording to offer the security and safety instructions in French. The problem is that they run these recordings after the flight attendants have done the live demonstration in English. By the time they put that dated French recording, many passengers are coughing, talking, making noises, because for them it’s useless information they don’t understand anyway. Often, the pilots will start the motors while the French recording is playing, muffling it with the noise from the plane’s engines. The problem is that for French users, they have to listen to a safety recording while most people around them think it’s ok to not pay attention anymore. Why doesn’t Westjet run all French recordings first while passengers are still paying attention, and before the plane’s engine makes a substantial amount of noise so that by the time the live demonstration is performed, both English and French users have received professional and audible instructions in their language?

After giving up on the French call center after 20 minutes, I tried the English one. I waited an hour and 21 minutes on the line. Apparently Westjet is changing its reservation system and although one operator told me that there were several hundred people working at the call center at that point, they can’t take a phone call within an hour. Obviously after waiting over an hour on the phone  (I made the mistake of using my cell phone which means I’ve burned through my monthly plan in just one phone call), I was cranky. The operator threatened me and said that she would drop the call if I didn’t stop being cranky. I asked her name because I didn’t recall her giving it at the beginning of the phone call. She answered “You can go back waiting another hour on the line” and dropped my call. So there I was waiting again for Westjet to deign make a reservation change on my flight.

The second call, I waited more than an hour and half. The second operator was nicer (here’s Westjet taking credit for that one). Although at one point she had me pulling my own hair. The replacement flight was cheaper than my original one, yet she insisted that I had to pay more for my flight (excluding the reservation change fees, of course). I kept asking her how a flight that was cheaper than the original could cost me more. Until she figured that she had made a mistake and was quoting me the credit I was supposed to get instead. It’s been over eight hours now, and I still haven’t received my email confirmation for the change in reservation from Westjet that the operator promised I would receive quickly. I always receive flight reservations from Westjet, so blaming my spam filter won't work this time.

After what happened to me last night, I’ve decided that I would avoid Westjet flights when I can. I’ve used them in the past to go to comic book conventions, to go to conferences and business meetings, to see my friends and relatives in Montreal. They’ve had my business for years, but unless they upgrade their so-called famed customer service, I’ll avoid them like the plague.



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WJ undertook a complete reservation, operational and accounting backend system switch from Oct 16 to Tuesday the 20th.

This was as big a job as can be imagined for a business that is pretty much all automated. Pretty much every one of the 7,000+ employees has been undergoing retraining for this switchover, starting in July. It's like learning a new language.

It can not be accomplished off line and then magically switched over. That only happens in Hollywood.

Unfortunately, your issues all occured in the cutover weekend.

My guess is that WJ will make sure that anyone that suffered inconvenience over the weekend will be compensated.

That's more than I can say about Canada's other airline. I'm still waiting for compensation for a flight they cancelled in mid Dec 2008...

#1 - Tim McAteer - 10/21/2009 - 11:30
West Jet implemented this system on Friday, we just tried calling to see if we could get an earlier flight as we are on a West Jet vacation which has turned into a nightmare.
They are not even accepting calls now, it just says to Try again later as they are busy......I know they are working on a new system but to now turn away customer calls....they are now losing customers.
#2 - Tyler - 10/21/2009 - 11:38
MichaelT
While I don't agree with all of Mr. St-Louis' comments, it does go to show that even the self-proclaimed WE CARE people at Westjet aren't above causing the odd inconvenience for their customers.

I am more intrigued, however, at how quickly bloggers jump to Westjet's defense.

Tim McAteer is SO loyal to Westjet that he knows the exact dates of the computer outage, how many employees Westjet has, that the switchover needed to happen online (unless one's airline is based in Hollywood) and that learning a new computer system is like learning a new language.

jmw knows how many awards Westjet has won and is aware that Westjet's "procedure" in Quebec is to run French announcements first. He even knows that Boeing has designed the 737 so that announcements are amplified once the engines start.

These Westjet customers are quite well informed indeed. Which begs the question to Tim and jmw...how long have each of you been employed at Canada's #2 airline???
#3 - Michael Tremblay - 10/21/2009 - 12:19
BogdenD
While I am sure that Westjet is a fine little airline, it is nice to know that even this "little engine that could" is indeed human.

I for one get kind of tired of them telling us how amazing they are every time they do something good.

Several years ago one of their employees was stealing reservation information from Air Canada. Last Christmas they gave away a few slices of pizza to stranded travellers and needed to put out a news bulletin to tell us how generous they were. And, of course, they "care". That, by the way, is only because they are "owners" - I guess if someone else held the shares they may feel less inclined to help the customers.

Maybe Westjet may now be a little more understanding when other airlines face a few operations hiccups of their own.

Welcome to humankind, Westjet!
#4 - Bogden Deutereighwicz - 10/21/2009 - 12:35
really?
It is very obvious that the comment from Tim McAteer is an actual comment from westjet itself...or a westjet employee.
#5 - VancouverGeek - 10/21/2009 - 21:32
I find it really interesting to see all these people who want to jump on westjet when they are changing their computer system.

Maybe think about flying with Air Canada, have your plane cancelled, be abandoned for 5 days without a place to stay and then never receive the compensation they promised you 16 months ago. This is exactly what happened to me.

When Westjet cancelled by flight last month I was given my entire ticket back.

You tell me which one sounds better.
#6 - Shae Mcmeans - 10/23/2009 - 12:57
In our defense
M. St-Louis, I am a very anonymous WestJet employee. Unlike Air Canada which is headquartered in Montreal and has decades of experience, WestJet isn't even 15 years old and is headquartered in Calgary, and have gone from three to 81 aircraft in that time. Managing relatively explosive growth is THE toughest challenge for any large corporation. Unlike other entities, WJ has always preferred that the best business be rewarded by the market vice the government. So, WJ has, and continues, to beef up our French language service, but you can't instantly have half of your 3000+ aircrew be bilingual. I'd say it is far easier to hire French speaking flight attendants than pilots, and we have been doing that - these folks do much of our Quebec flying. Is it perfect? No way, but we're working on it because it's about making our guests feel welcome, and is thus good business - the perfect marriage. I am functionally bilingual and do my darndest to speak French when I can - I know what it would be like to have the tables turned.

Tim M. (don't know his affiliation) is correct in that we changed essentially our computer backbone this week - unlike Frontier which I heard had to cease operations unexpectedly when they did the same thing, we kept planes in the air. There were many inconveniences and it stretched all of us - the folks in the call centres and the front line Customer Service Agents were the hardest hit, even the most relaxed people become edgy when faced with delays and many folks behave like boors in ways that would shame their mothers. So you were probably the victim of someone who had walked through the flames a few times already that day - excusable? No. Understandable? Absolutely.

I have many friends who fly for AC and I think it is a great airline, despite the poor characterizations here and there, so I'll NEVER slag them. Nonetheless, at WJ - we really do care and do our best. We eject folks who don't. Who cares why we care, as long as we do? It is a bonus when a company can align its profit motive with a humanistic motive, and yes, we deserve to brag about that, and the fact that we hand out pizza in crappy weather - not everyone does.;-)
#7 - MMM - 10/23/2009 - 22:25
Working on it
Well phooey! I just spent half an hour drafting a PERFECT response and it disappeared... excecutive summary:

I'm a WJ pilot speaking on my own behalf. We really do care and are working hard, hard, hard to improve our French. Unlike Montreal-based, decades-old AC, we are new and western-based. No mkajor changes happen over night. WJ always prefers rewards of the market vice the whip of the government - that is just being a good business.

Apologies for the service 21 Oct - it was indeed our changeover to a reservation system - HUGE change which we actually managed better than others have. Your treatment, though understandable by a likely frazzled agent, was not cool at all, but understandable in retrospect.

At least pizza was handed out at Christmas - others didn't fare as well. I'm not slagging AC, I have tons of friends who work there and I like the airline overall. Many great people there.

It is fantastic when any business can align its business motives with humanistic motives: "we care". This is indeed something to celebrate!
#8 - MMM - 10/23/2009 - 22:37
Another Westjetter
I tried to write on here the other day. Probably had a page long response but for some reason it didn't show up?! Anyway. I am an anonymous West Jet employee as well. I am definitely not a company spokesperson as a lot of what I'm about to say has not been "company approved" and may not be politically correct but it's my own opinion and I'm going to voice it anyway...

First off. Regarding Bogden's comments. I think it's very ignorant to say comments that you clearly know nothing about as they are severely false! I suspect it's because if I am right, you were supposed to be hired as one of our WJ flight attendants over a year ago but then training was canceled when Boeing went on strike and we didn't get all the new planes we had on order. If that's the case, I think your frustration is understandable but misdirected. If you were actually at the airport to see why we got praise over the Christmas holiday it was because the majority of our staff worked long & hard, even until the early hours of the morning (and after ALREADY WORKING 12HOUR SHIFTS) to help accommodate our guests and spend our own company's money putting people who were stranded DUE TO SNOW STORMS in hotels so they wouldn't be left at the airport. Weather related cancellations have nothing to do with the airline so putting people in hotels and giving them food vouchers is not something we legally have to do! WE DO IT BECAUSE IT'S HUMANE AND WE CARE!!! Unlike "Canada's #1 airline" who left 100's of people angry and with questions unanswered all because their scheduled shift was done for the day! Why don't you speak to someone who booked a flight during the holiday with them and ask them how their experience was!?

Regarding the whole computer change over that we've been going through for one week now. As frustrating as it has been for our guests, believe me, it is even more frustrating for our call centre agents and front line staff. Again many of us are working on our days off and extending our shifts to have as much support for our guests and our team as possible. Trust me! We don't want your wait times on the phone to be taking so long but a lot of it is out of our control. Have we been trained, yes. Is this system & our company perfect? Absolutely not. But I have worked the past 6 of 7 days and I can tell you it is getting better. It's just difficult when the system is constantly glitching and is super slow but there is light at the end of the tunnel. And to give you a little idea of what we're working with, the old system we used up until last week was DOS so although asking our guests to be a little more patient may be asking too much for some, this change over was necessary in order for the company to grow and have working relationships with other airlines. Is this all just an excuse?! No! Your frustration for what happened with the call centre is well warranted. However, you need to realize that person you are on the phone with or face to face with is a human being, not a machine and we are going through an immense amount of stress trying to focus on getting people on planes on time as much as possible and when we're doing exactly what we are supposed to but the computer is still not working right or when you are constantly getting yelled at (no matter what field of work you're in) it makes it difficult to focus & keep that happy attitude. That's human nature!

But I also can't personally speak for each and everyone in the company but with my own personal experience I can proudly say that I care because even after I have rude people yelling at me or calling me names like "F*cking Chink" for no reason I'm still able to come in each day and hold a smile on my face because when I have someone who smiles back and sometimes even tells me we're doing a great job, it's worth it!

In any company there are always black sheep who maybe don't share the vision or CARE that the majority does. I would probably say that 98% of our entire company genuinely care about the people as well as our jobs. Which is more than I can say for the other guys. Don't get me wrong. I have met a few nice Air Canada employees so I don't mean to stereotype but I bet their percentage of employees who enjoy &/or care about their job of passengers is around 10%! Last year alone there was one Sunday that only 3 of their frontline agents came to work when they were supposed to have at least 18 so the check in counter was backed up for literally 4hrs (at least) and when you finally got to see an agent they blamed you for "missing" your flight & basically said you were S.O.L.

And Michael T: WE'RE ONLY #2 BECAUSE WE DON'T RELY ON THE GOVERNMENT TO BAIL US OUT ALL THE TIME!
#9 - G - 10/25/2009 - 03:48
one more thing... =)
Also Bogden, I don't know where you got your story about a Westjet employee Stealing Air Canada Reservation information from but I suspect that is false as well! Reason I say that is because from Day 1 of our company's conception up until last week we've only used one reservation system which was specifically built for us. We were the only airline using Open Skies and now we are using a system called Sabre which caters to several airlines but is still not the same as Air Canada's.
#10 - g - 10/25/2009 - 04:02
Editor's notes
Just want to clarify a few things.

1-I had to put the comments in moderation last week because they were getting out of hand. There were personal attacks made on me and my family. There were also ethnic slurs directed at Francophones. These, as per our guidelines are not tolerated at The Bin. I don't like to put comments in moderation, but if its starts to get ugly again, I will. Be respectful.

2-Also comments directed at me because I'm into comic books are kind of ridiculous. Don't come and diss people who like comic books on a comic book Web site. It's like dissing football fans at a football game... There's nothing wrong with comic books. The majority of the people who come here also are comic book people and do use air travel to go to conventions.

3-While I don't like when people post anonymously on such sensitive issues, I and the other writers at The Bin clearly disclose who we are, anyone is welcome to post here, whether they disclose their real identity or not. The only thing I have to warn you about, is that anonymous postings are not really anonymous. Don't think that because you're on the Web you can get away with anything or even pretending to be a loyal Westjet customer when you're not. It's quite easy to verify who you are when you come here, and even easier when you post a comment.

4-Being cranky does not mean that one screams and shouts slurs at people. I did not shout or scream at anyone from Westjet. If Westjet could retrieve the recording of the phone call, they could corroborate.

5-Westjet officials have been in contact with me and apologized as well as asked me for more input in this story. They've been great and I thank them for that. I understand that I could get more out of this if I wanted to but I'm not looking for freebies.

Now, I'll just go on with my life and comics.
#11 - Herve St-Louis - 10/25/2009 - 08:49
Westjetters Love Westjet
Interesting how one customer's plight becomes yet another opportunity for Westjet employees to jump to the defense of their airline.

I have flown both Air Canada and Westjet and am fond of them both. Westjet is a tad annoying (i.e. boarding aircraft like it's a circus, the corny jokes, etc.) but I do agree that most of you are very friendly (although sometimes it seems contrived and not truly genuine). Nonetheless, kudos for doing so well.

HOWEVER...why can't you just be proud of who you are instead of ALWAYS making some negative comment about Air Canada?? Almost every post in here is from a Westjet employee - some of you have said you were employees and it's just plane obvious that most others are too. Almost every post says "unlike Air Canada" and then goes on to say how wonderful Westjet is. I think you have some kind of jealousy towards them. I guess I admire you're pride but you kind of lose favour when you are so bitter

The facts from an impartial flier:

1. Westjet DID steal reservation info from Air Canada - it was a former Air Canada employee who worked for you and one of your executives who knew about it resigned over it. Just Google it and the stories are there.

2. Air Canada actually had a better on time performance than Westjet last Christmas - they just didn't do nearly as good a job as Westjet communicating any successes they had. For some reason they never toot their own horn and just take the abuse...perhaps because Canadians expect so much more from them than they do Westjet.

3. Air Canada was never bailed out by the government. Again, just Google the stories and you will find them. In fact, I believe the government has done better financially over Air Canada than the reverse.

4. It is admirable that Westjet is trying to learn French. Keep in mind, though, that Air Canada doesn't have the luxury - they, unlike Westjet, are mandated by law to be bilingual.

So, Westjet, I like you...I really do. But you just need to be proud of who you are and stop picking on Air Canada. They are a Canadian icon and they represent Canada so stop trying to take that away from them. You guys are a wonderful example of a great Canadian success story and should be proud of that...but you can't become what it took Air Canada 75 years to achieve.
#12 - Jason Wellesley - 10/26/2009 - 09:23
Hi Jason W
Hi Jason. I wanted to thank you for your response. Thought I'd take your advice & do a little research. Just wanted to share these links regarding the Bail Out issue:

bubblegum://dealbook.blogs.nytimes.com/2009/07/30/air-canada-gets-bailout-from-ottawa/

bubblegum://bubblegum.centreforaviation.com/news/2009/08/07/air-canada-bailout-buys-time---but-canada-inc-sells-out-to-forces-of-protectionism/page1

bubblegum://bubblegum.calgaryherald.com/business/fp/Canada+close+bailout+deal/1697555/story.html

Especially after the effects of the recession, West Jet is one of the few airlines that has still been able to make a profit unlike the majority of airlines. This is something to be proud of for any company.

While my opinions of AC are obviously biase, I do admit that without them we would not be what we are. Every business needs a little competition in order to push yourself to work harder & improve.

Regarding the reservations issue between the two, all the articles spoke of accusations but none (that I could find at least) had any proof stating truth behind it. But in any workplace there's always office politics and I will admit I don't know anything else about the topic.

Thanks again for your comments. =)

#13 - G - 10/26/2009 - 18:33
Westjet Customer Service
Tonight November 8 I called Westjet to confirm a reservation that I could not locate on-line. The recorded message advised me that the estimated wait time was 60 minutes. Do they really expect any potential customer to sit in the line for 60 minutes??????

Seems like at Westjet Customer service is just an oxymoron.

What happens if the customer needs this information quickly? Seems like a good time to switch to Air Canada.
#14 - Lane Myers - 11/08/2009 - 22:24
I even waited for 60 minutes but could get hold of any representative. I have to utilize my cancelled ticket. And calling them to utilize that credit is the only way I know. It will expire on 20th December 2009.
Can anybody advise me what should I do now?
#15 - Irfan Qaiser - 11/17/2009 - 00:36
West Jet is Bulls*&t
I have been waiting for 3 days Last night I waited on the phone for 4 hours!!!!!! I finally got tired and hung up...Back on the phone and on hour Number 2 on hold OMG PEOPLE WTF
#16 - Lisa Huynh - 11/17/2009 - 10:27

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