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In 2013, TMSM started a new collaboration project, “NEXT GENERATION - PES (Peace Eco Smile) - CROSS COLLABORATION,” to communicate its message globally through various kinds of collaborations in organic connections with other people, things, and places.
TOYOTA x STUDIO4C begins making “PES (Peace Eco Smile)” animation movies in collaboration with notable directors
The origin of life..., a mysterious flower fairy is the key character in the new story.
The main attraction of PES’s new project is to make original animation movies in collaboration with directors who represent the Japanese animation industry. They all share TOYOTA’s philosophy of seeking harmony among people, society and the global environment, and the development of a sustainable society through manufacturing in the background of their creation. The first production of this new project will be announced on March 21 at PES booth.
A special symposium “TOYOTA X STUDIO4C meets ANA: A new departure for global strategies built on soft power” will be held on March 21
There will be a special symposium, “TOYOTA X STUDIO4C meets ANA: A new departure for global strategies built on soft power,” as a stage event for TAF on March 21. It will present and discuss about a new strategy for business collaboration called “Cross Collaboration,” aiming to disseminate the spirit of Japan to the world through diverse content that contains a national character and its peculiar value as a soft power, and from a global perspective.
Speakers: Takao Minai (TMSM), Eiko Tanaka (STUDIO4C), Shotaro Sano (ANA) and Takashi Kitajima (Tokyo Metropolitan Government).
Press registration form: http://bit.ly/XPI5LQ
For more infomation: https://www.tokyoanime.jp/office/public/symposium_detail_en/34
TAF official website: http://www.tokyoanime.jp/en/
“PES (Peace Eco Smile)” X “IS JAPAN COOL?”
A collaboration between two projects "PES" and “IS JAPAN COOL?” will be a new attempt aiming to build unprecedented demand in global markets by pooling and promoting cultural content together, rather than separately as the regular products or services.
PES booth at TAF
Also at the fair, PES booth showcases many attractive devices that will allow attendees to experience PES's complex world of reality and virtual reality.
In addition, a special talk event will be held on the mini-stage at the PES booth several times during TAF. The production of PES's new projects for 2013 will be announced on March 21, and other events are planned.
ToyToyota Project: PES Concept
Human evolution is represented by the history of mobility. Cars bring our mobility to life, and yet all too often, everyone talks about the complicated technological aspects of automobiles rather than just the joy of mobility. TOYOTA has discovered the “TOY” in its own corporate name as the origin of lively and cheerful joy. Then, as part of ToyToyota projects aimed at spreading the joy of mobility, TOYOTA and STUDIO4C, a leading Japanese animation studio, have together created an animation series, PES (Peace Eco Smile), following a curious alien exploring the joy of driving and the importance of safety.
The special PES website : http://www.toytoyota.com/pes/en/
IS JAPAN COOL? :
To attract new fans of Japan, ANA launched "Is Japan Cool?", a campaign that examines the country's cultural attractions and trends through the eyes of non-Japanese. The campaign's global website - inaugurated in February 2012 - contains striking photos, videos and interviews about 'cool Japan', capturing everything from traditions and scenery to cutting-edge technology and riotous fashion. All the fascinating diversity and chaos found in the country is categorized by themes such as Discover, Tokyo, Okinawa, Cosplay, Traditions (Kyoto) and Kawaii. The interactive content allows site visitors to vote for what they think is cool (or not so cool) with results displayed in real-time. They can also comment on topics via popular social networking media. The site has been re-tweeted by notables, while a sweepstakes offering free flights to Japan garnered more than 50,000 entries from 152 countries. In addition, the site's YouTube video went viral with over one million views and was subsequently selected as a promotional spot for Tokyo's push to host the 2020 Summer Olympics. ANA is continuing to leverage the popularity of the site to further entice visitors from overseas.
https://www.ana-cooljapan.com/
PES appears in "Japan in Motion," a famous French TV show introducing Japanese culture!
From March 5, PES is shown as a segment on "Japan in Motion," a TV program broadcast every Tuesday by French channel NOLIFE TV. The segment titled "PES O-en Project" includes PES episodes and more, including behind-the-scenes footage, and a report by "Anime O-en Project" with six Japanese girls who want the whole world to know about Japanese anime.
"Japan in Motion": A TV program which principle is to present many different aspects of Japan (tourism, fashion, culture, food, etc.) through short reports with Japan idols.
"Anime O-en Project" is also introducing PES (Peace Eco Smile) on Facebook.
https://www.facebook.com/pages/PES-Japan-in-Motion/475049329216273
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