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Island Def Jam/Disturbing Tha Peace recording artist Ludacris - whose latest movie Crash- has built a career on going where no Dirty South rapper has gone before, and his RIAA double-platinum album THE RED LIGHT DISTRICT is no exception. After spinning off a pair of top 10 Rap/ top 10 R&B/ top 20 Pop hit singles and videos with "Get Back" and the current "Number One Spot" - and with "Pimpin' All Over the World" (featuring IDJ/DTP R&B sensation Bobby Valentino) which features a video shot in South Africa, the first ever for any hip hop artist - the album now inspires The Red Light District DVD, the first long-form DVD from Ludacris, set to arrive in stores on July 19th.
Certainly the first time that any hip-hop artist has hosted a tour of the pimpin' and tokin' capital of the world, at the heart of Red Light District is a 10-song concert performance from Ludacris' favorite European vacation spot. "I know that the first thing people think of when they hear 'Red Light District' is Amsterdam," he says, "but I'm referring to a state of mind. Where there are no limitations to what I can say, or I can do." In addition to the live material on the DVD are 3 un-cut original unreleased video clips including one for "Blueberry Yum Yum," another track from the album, featuring fellow Atlanta Dungeon Family rapper Sleepy Brown. The DVD also includes interviews with the women of the Red Light District and tours of their unique cafes.
The 4th album from Ludacris, THE RED LIGHT DISTRICT is another all-star affair - with more guest appearances by DMX, Nate Dogg, Trick Daddy, Nas, Doug E. Fresh and others. The album follows-up 2003's double-platinum Chicken-N-Beer, the #1 Pop/#1 R&B, success that gave Ludacris his first across-the-board #1 Rap/#1 R&B/ #1 Pop crossover smash hit single with "Stand Up." Ludacris' mega-selling streak began with his debut, 2000's triple-platinum Incognegro (aka Back For the First Time, with "What's Your Fantasy" and "Southern Hospitality"); followed by 2001's triple-platinum Word Of Mouf (with "Area Codes," "Move B***h," and "Saturday (Oooh Oooh!)").
Ludacris, who won positive reviews from film critics for his co-starring debut role in 2003's 2 Fast, 2 Furious, received rave reviews for his acting turn in the critically acclaimed Crash, a Lion's Gate film starring Sandra Bullock, Don Cheadle, Matt Dillon, Terrence Howard, Thandie Newton, and Ryan Phillippe. Acting is something Ludacris takes very seriously; so much so that for his cinematic endeavors he is billed under his real name, Chris Bridges. He teamed up again with Terrence Howard for the highly anticipated Sundance discovery Hustle and Flow, produced by John Singleton, set to open nation wide in theatres July 2005.
Just as strong as his commitments to music and acting is his involvement as chairman of The Ludacris Foundation, the non-profit organization he created three years ago. The Ludacris Foundation's mission is to help young people achieve their dreams through the encouragement of "Principles of Success," and to show young people in America they are the builders of their future. The Foundation reaches those goals by incorporating music and the arts to connect with young people by listening to their views, issues, and challenges. Giving back is something of utmost importance to Ludacris, who often participated in community service outreach back in his days as a popular DJ on Atlanta's Hot 97.
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