Longtime DC editor Julius Schwartz explained this practice at a 2003 convention appearance. "In those days, if you went to a newsstand to buy a comic, there'd be like 150 comics on the stand. And there's this young kid with a dime in his hand, looking for what to buy, and he sees two magazines. One is called issue #1, one is called issue #106. Which one is he gonna buy? He'll buy #106; that book is good, it's been going strong."
And Marvel, for whatever reason, chose to return Wolverine to #1 in 2003, even though nothing had really changed in his title. No successor, no radical makeover, just a new numbering system, going from #189 in June, 2003 to #1 a month later. This practice suggests to many fans that everything they've read up to this point is no longer valid. "Sorry, we made a mistake." Continuity is confusing enough without publishers arbitrarily suddenly deciding that a new letterer is reason to scrap years of backstory. But I don't want to sound like an old fogey, lamenting the old days of comics as some hallowed golden age – or silver or bronze – but the fact is this industry we all love so much MUST evolve. Things change, improvements are made in the quality, the production, the variety of books. It's all for the better, otherwise it's going to become stagnant and die. But in the case of a title in which nothing changes – same character, same motivations, same conflicts – why not keep the same numbering system? Should it matter if there's a break in the publishing of that title? Is a new writer or artist reason to reset everything back to square one? Praise and adulation? Scorn and ridicule? E-mail me at philip@comicbookbin.com. Corrections to this article are gladly accepted. © Copyright 2002-2026 by Toon Doctor Inc. - All rights Reserved. All other texts, images, characters and trademarks are copyright their respective owners. Use of material in this document (including reproduction, modification, distribution, electronic transmission or republication) without prior written permission is strictly prohibited. |