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German auto maker Audi is using the upcoming premiere of Iron Man 3 to help promote its 2014 R8 sports car, which went on sale Tuesday.
The contest offers you the opportunity to become a co-creator for the final chapter of an upcoming Iron Man comic book, which will feature Tony Stark behind the wheel of a red R8. It is like a crowd sourced digital book that gives you the chance to decide Tony's fate.
The interactive book and the contest can be found at http://www.steerthestory.com
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