MTV,
MTV Games and Pepsi announced a new summer cross-promotion today. The
new multi-platform Drink Up, Rock Out promotion is set to give away
thousands of Rock Band DLC
music tracks and games, as well as give people the opportunity the
chance to participate in the first-ever Pepsi Rock Band
music video contest, which will
award one talented band a 2009 MTV Video Music Awards Moonman
(trophy). This summer promotion will run from June 2 through to the
MTV Video Music Awards, which currently has no publicly confirmed
date.
 |
| A screencap from the Pepsi-Rock Band site. Confused yet? |
There
are a number of ways to win in the Drink Up, Rock Out promotion. The
first is to pick up a specially-marked 20 ounce or 1 litre bottle of
Pepsi, Diet Pepsi, Pepsi Max or other Pepsi product and enter the
code under the cap at www.pepsirockband.com
for a chance to win prizes. During the promotion, MTV and Pepsi will
be giving away a Rock
Band 2 Special Edition bundle
every hour thousands
of Rock
Band
downloadable tracks each day. The second is to enter a weekly
sweepstakes for the opportunity to win a trip to a Harrah’s
Entertainment property, Xbox 360 Consoles and other great prizes.
Finally,
for the extremely dedicated Rock
Band bands
out there, Pepsi, Rock
Band and
MTV are giving you the opportunity to win an MTV Video Music Award
Moonman. All you have to do is choose a song from the official
competition list at www.rockband.com/pepsi
and start making a Rock
Band
music video. Once the video is made, you can upload it to
www.pepsirockband.com,
where other bands and fans will be able to enter , view and vote on
their favourite Rock
Band
music videos. Your band can submit its own video any time between
June 2nd
and July 28th,
but you may want to film and prepare it for upload on June 2nd
(before 6 p.m. Eastern Time) specifically, because MTV Games will be
jump starting the promotion by giving you the chance to win a trip to
Los Angles the very next day, to be the house band at the Rock
Band
booth at E3 Expo 2009. However, you still have to enter at
www.rockband.com/pepsi
separately on June 2nd
to be entered into the E3 prize draw. Confusing enough for you yet?
 |
| A screencap from the Rock Band-Pepsi site. Confused now? |
MTV
will begin accepting votes on the video submissions on August 8th,
after the submission process has ended, through September 1st.
The winning band will travel to the 2009 MTV Video Music Awards, walk
the red carpet, receive their very-own Moonman statue, and will be
featured in a spot produced by MTV to air the night of the awards
show. MTV Networks will also be running spots for the promotion
across its various channels.
Now,
here's the bad news. The Drink Up, Rock Out promotion is only open to
Americans. For more details, go to www.rockband.com/pepsi.
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