By Editor
September 25, 2006 - 19:23
To keep up with growing consumer demand, Bandai
For the first time in Power Rangers history, four varieties of 5” action figures will be available, including the Mystic Sound figures which speak multiple phrases, and Mystic Morph figures with three rotating faces. The 5” MorphMax Battlized figures are the first “interchangeable” figures in the lineup. With 8 separate connector joints for mixing and matching various accessories, kids can customize cool figures from the show or their imagination. The line extension is rounded out with the popular Megazords, Voice-Activated Mystic Lion Staff,
“Mystic Force has continued the tradition of the Power Rangers’ evergreen brand popularity by topping the sales chart yet again,” said Matt Golding, director of marketing. “As one of the most successful boys’ properties of the past 13 years, the Power Rangers toy line is extremely impressive when you consider the
competition in the category.”
In the latest iteration of the Power Rangers’ story, five brave young Sorcerers are called forth to take up the challenge and fight for the survival of the planet. Under the guidance of their wise mentor and the ancient Xenotome, the Book of the Unknown, these five teens will embark on mystical adventures, befriend magical dragons and battle dangerous beasts. The series airs 57 times per week on Toon Disney’s Jetix action/adventure block and every Saturday morning on the ABC Television Network.
This fall’s key items include:
· 5” Action Figures, the most popular product category, offers a total of four assortments for the first time – each with different features.
· Vehicles, from the three different styles of the Mystic Force Cycles to the all-terrain Mystic Force Trackers and Mystic Force Dragon Mobiles, vehicles remain key to the lineup.
· Megazords, the new Solar Streak Megazord, made up of six train cars, can be combined to form a Megazord or a train. Available as a retail exclusive, the Manticore Megazord features battery-operated movement, sword-spinning action and easy transformation with push of a button.
· Playset, the deluxe
· Role-Play, featuring an expanded lineup that includes the new Mystic Morphers, which lets kids become their favorite Power Rangers hero. Also, the 2’ tall Voice-Activated Mystic Lion Staff features a lion and phoenix motif taken directly from the show and offers two cool play modes: Wand and Blaster Mode. In Blaster Mode, the staff transforms into a weapon with a voice-activated soft foam disk shooter.
Bandai
over 600,000 visitors have logged onto the site, making it the top online destination for kids to interact with the brand.
In addition, fans of all ages can soon meet the Power Rangers in person as the Mystic Force team makes exclusive appearances throughout the