Disney's New 3D Chick By Hervé St.Louis Jun 28, 2005 - 9:41:00 AM

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Come November 4 2005, Disney will release Chicken Little, a new 3D theatrical feature. In collaboration with Disney, Dolby Laboratories plans to install its Dolby(R) Digital Cinema systems in approximately 100 specially-selected, high-profile theatres in 25 top markets that will present the 3D film. Visual effects giant Industrial Light & Magic (a Lucasfilm Ltd. company) will render the movie in 3D so it can be played on Dolby Digital Cinema servers at selected theatres. This joint effort will create the next leap forward in the evolution of motion picture entertainment, bringing animation to life.

Disney selected Dolby Digital Cinema, a state-of-the-art digital cinema presentation system, to debut Chicken Little's brand new proprietary CG animation process. Dolby's technology, combined with Industrial Light & Magic's newly invented method of creating digital 3D imagery, provides the first feature motion picture presented in true digital 3D. Viewers of Chicken Little will experience this revolutionary format with the use of special 3D glasses offering greater clarity and more comfort than conventional 3D glasses.

"Disney and Dolby's commitment to digital cinema paves the way for a large scale digital cinema deployment," said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. "Dolby is a trusted brand for providing technologies that dramatically improve the moviegoing experience, and Disney has a fantastic reputation for delivering incredible movies to audiences worldwide. This is a great collaboration between both companies to launch Chicken Little on Dolby Digital Cinema."

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