Bleach

VIZ MEDIA ANNOUNCES EXCLUSIVE RETAIL LAUNCH FOR SHONEN JUMP BLEACH

Borders And Waldenbooks And Hot Topic To Debut

 Merchandise for Teens

VIZ Media, LLC (VIZ Media), announced today an exclusive retail launch with Borders and Waldenbooks and Hot Topic for the popular teen property, Shonen Jump BLEACH.  

Following its successful debut on Cartoon Network’s Adult Swim last month, items from a comprehensive and exclusive consumer products line for BLEACH, focusing on apparel and accessories to appeal to the retailers’ core demographic, will be introduced in Hot Topic and Borders and Waldenbooks stores.  In addition, the bestselling manga series, with over 1.4 million copies in print, is available at all Borders and Waldenbooks stores.

BLEACH, the powerful story of a fifteen-year-old who has the ability to see ghosts, made its debut in Japan in Shonen Jump magazine in 2001 and debuted on television in 2004.  With over 33 million copies sold in Japan, and translated into more than seven languages, BLEACH is one of the most popular manga series worldwide.