Toy Collecting
SDCC 2010: Square Enix Announces Halo: Reach Action Figures
By The Editor
Jul 22, 2010 - 10:49

Square Enix



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Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in North America, revealed today a series of premium-quality action figures based on characters from HALO®: REACH. Developed exclusively for Xbox 360® video game and entertainment system from Microsoft by acclaimed developer Bungie, HALO: REACH is the blockbuster prequel to the award winning HALO trilogy that will let players experience the fateful events that transpired on the planet Reach.

HALO: REACH PLAY ARTS -KAI- Vol. 1 is the latest addition to the PLAY ARTS® -KAI- series by SQUARE ENIX PRODUCTS, and will feature figures of Noble Team members: Noble Six, Emile and Jun. The Vol. 1 action figures are scheduled for a Fall 2010 release, with Vol.2 slated for an early 2011 release.

"The Square Enix Merchandise Division is dedicated to creating collectible action figures that combine high production value and excellent articulation," said Kanji Tashiro, Merchandise Director of Square Enix, Inc.  "The HALO series has captivated fans across the globe, and we are thrilled and honored to be making action figures for its latest entry. We're confident that even HALO fans that are not familiar with our products will be pleasantly surprised with what we have crafted."

The Square Enix merchandising division continues to evolve their craft as they work closely with various developers to extend their creative vision and expertise to properties beyond Square Enix franchises. In addition to entries from Square Enix titles such as FINAL FANTASY® XIII and FULLMETAL ALCHEMIST®, the current PLAY ARTS -KAI- line-up includes action figures from a variety of popular titles.

View currently available PLAY ARTS -KAI- action figures at www.square-enix-shop.com/usa.

All the latest Square Enix products are on display at San Diego Comic-Con, taking place at the San Diego Convention Center from July 22-25. Visit booth 3829 to experience the company's latest offerings.

 Product Details
 ---------------

 HALO: REACH
 PLAY ARTS -KAI- Vol. 1
 Noble Six, Emile, Jun
 Release: Fall 2010
 SRP: TBD


 HALO: REACH
 PLAY ARTS -KAI- Vol. 2
 Carter, Kat, Jorge
 Release: 2011
 SRP: TBD


 FINAL FANTASY XIII
 PLAY ARTS -KAI- Odin
 Release: September 2010
 SRP: $199.99


 FINAL FANTASY XIII
 PLAY ARTS -KAI- Shiva
 Release: Now Available
 SRP: $199.99


 FINAL FANTASY XIII
 PLAY ARTS -KAI- Vol.1
 Lightning, Snow, Vanille
 Release: Now Available
 SRP: $39.99 (each sold separately)


 FINAL FANTASY XIII
 PLAY ARTS -KAI- Vol.2
 Fang, Hope, Sazh
 Release: Now Available
 SRP: $39.99 (each sold separately)

 SQUARE ENIX PRODUCTS


As one of the industry's premier video game publishers, Square Enix also prides itself on producing high-quality collectibles that accurately reflect the nuances and facets of the original source material. In addition to figures and merchandise from popular franchises such as DRAGON QUEST®, FINAL FANTASY and KINGDOM HEARTS, the merchandising team continues to extend their expertise and creative vision outside of Square Enix properties, further expanding and enriching a growing collection of quality collectibles.

Look for SQUARE ENIX PRODUCTS at your local comic stores or visit our online store www.square-enix-shop.com/usa.


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