By
The Editor
October 12, 2005 - 13:22
Midway Games Inc. today announced that it has shipped the over-the-top, arcade-style racing thriller, L.A. RUSH for the PlayStation2 computer entertainment system and the Xbox video game system from Microsoft. A PC version of L.A. RUSH is scheduled to be available at retail outlets nationwide on December 12th.
"L.A. RUSH is the ultimate arcade driving experience delivering gamers an amazing sense of speed, rock-solid controls, big jumps, huge crashes and insane shortcuts," said Steve Allison, chief marketing officer, Midway. "The game's groundbreaking story mode features more than 50 licensed and concept cars, an intense soundtrack, and celebrity and hip-hop talent starring as in game characters, all the while still encapsulating the heart of the RUSH franchise."
Backed by a multi-million dollar marketing campaign, L.A. RUSH is the first of three titles to ship under the recently announced strategic relationship between MTV and Midway to jointly market videogames.
L.A. RUSH's Multi-Million Dollar Marketing Campaign includes:
-- National television advertising campaign on multiple mainstream broadcast and cable networks including MTV, MTV2, BET, Comedy Central, Fox Sports Net, Speed, Fuse TV, FX, Cartoon Network, ESPN/2, SPIKE TV, WGN, UPN, Discovery Channel and G4TechTV.
-- MTV and MTV2 sponsored sweepstakes; Two Winners to receive a 2006 Subaru WRX Impreza STI fully pimped out and juiced up by West Coast Customs (No purchase necessary. For sweepstakes entry and official rules see larush.mtv.com and www.win.mtv2.com when the sweepstakes begin)
-- Exclusive relationship with Harris Publications including advertorials, print campaign, sponsorships and other promotions in RIDES, King and XXL Magazines
-- L.A. RUSH Sweepstakes; Prizes to include a vintage 1969 Chevrolet Camaro(R), 42" flat screen TV, Auto Accessories and Xbox(R) video game system. (No purchase necessary. For sweepstakes entry see www.LARushgame.com and official rules see http://www.midway.com/assets/legal/LARUSHsweepstakesrules.pdf)
-- Participation in consumer oriented events & tours such as:
-- Game Live's 2005 College Tour (25 colleges nationwide)
-- IGN Live (Oct. 22 & 23 - Anaheim Convention Center)
-- GameSpot's G.A.M.E., The Game's and Music Experience
(December 2005)
-- West Coast Customs Big Rig Tour
-- Toy Test '05
-- RIDES Magnum Tour (September - December 2005)
-- Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including Gamespot.com, IGN.com, aol.com, RealNetworks, and UGO amongst others
-- Print advertising campaign across multiple major video game and consumer publications
-- National pre-sell programs at select game retailers, where gamers can pre-order a copy of L.A. RUSH and receive Midway Arcade Treasures 3, for free.
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